Maximize Your Potential

Multiply Your Results

Unlock the doors to your fullest potential and take control of your personal and financial growth. Through targeted coaching strategies, you'll develop the skills to achieve lasting self-improvement, increase your income, and create the life you desire.


Ready to maximize your potential? Let's start building the future you deserve.

What we Offer

Explore our 1-on-1, group, and corporate programs designed to help you achieve the best version of yourself. Whether you want personalized guidance, collaborative learning, or team-based growth, each program provides the tools and strategies for personal and professional success.

Start your journey today and unlock your potential!

Simplified Success

Transform your life in just 4 weeks with exclusive lessons from Ahmed Assaf. This is your opportunity to gain clarity, redefine your mindset, and achieve goals.

World-Class Entrepreneur

This is your invitation to stop playing small. If you’re ready to take action
and build a business that reflects your full potential, you’re in the right place.

Corporate Coaching

Boost team performance with targeted corporate coaching. Strengthen leadership, communication, and productivity to drive business success.

About Ahmed

Founder of Assaf Coaching Co.

Ahmed Assaf is a millionaire mentor, self-improvement expert, and entrepreneur with over 15 years of experience in project and facilities management. After overcoming $200,000 in debt, he transformed his life through personal growth and financial independence. Now, as the founder of Assaf Coaching Co., he helps others achieve financial freedom and create lives they love.

4Experts

2Languages

6Courses

Asfar Podcast

Tune in to inspiring conversations with industry leaders, coaches, and experts. Listen to real stories, practical tips, and actionable advice to help you thrive in all areas of life.

الفصل العاشر - قانون الفراغ للثراء

الفصل التاسع - المثابرة

Transformative Choices, Emotional Discipline, and Personal Growth

Success Stories

Discover how our coaching has transformed the lives of individuals and teams. Hear from clients who have unlocked their potential, achieved their goals, and created lasting change through our coaching programs.

Coaching with Ahmed has completely changed how I viewed the world. I used to carry beliefs which were obstructing my journey towards success. Since I started 1:1 coaching with Ahmed, I started breaking through each and every hindering beliefs I had. Of course, no one has arrived but I am positive with the right guidance, I was able to take life changing decisions. Forever grateful for this transformation.

Gamar Omar
Gamar Omar
Healthcare Worker

Participating in Ahmed's mastermind training program was an incredible and enriching experience. The process was both enjoyable and eye-opening, as I gained immense value and a deeper sense of self-awareness. Ahmed's guidance as a life mentor helped me realize the power of sharing my desires, goals, and vision with the right support. The program exceeded all my expectations, and I am truly grateful for the experience and I am excited to continue working towards empowering myself and others along the way.

Bakary Konaté
Bakary Konaté
Business & Sports

Ahmed provided valuable marketing and sales advice and one-on-one guidance through the 'Thinking Into Results' course. His support helped me become more accountable and set clear goals for my coaching business. I appreciate his flexibility and commitment to improving our sessions, tailoring them to my specific needs. His open mindset and willingness to accept constructive feedback have contributed to a much more focused and effective coaching experience.

Basma
Basma
Lifestyle Coach

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