
Ahmed Assaf is a millionaire mentor and self-improvement expert with a background in Mechatronics Engineering and an MBA. Starting his career as an MEP project engineer, he quickly rose to leadership roles, but despite his success, he found himself $200,000 in debt and stuck in a fixed mindset.
Determined to break free, he took on a facilities management role overseeing $3 billion in assets, learning invaluable lessons in leadership and accountability. This journey sparked his passion for personal growth and financial freedom, inspiring him to help others do the same.




In 2024, after years of self-discovery and mentorship, Ahmed founded Assaf Coaching Co. Company mission is to empower individuals to achieve financial freedom and create a life they love. Assaf Coaching aims to provide transformational coaching that helps individuals and teams achieve peak performance, continuous growth, and life-changing results. Our programs empower clients to achieve quantum leaps in their personal and professional lives.




Courage
Boldly taking action toward change.
Faith
Trusting in God’s guidance and purpose in every step.
Value
Providing meaningful contributions to every client.
Love
Fostering genuine connections.
Health
Prioritizing well-being in all aspects of life.
Discover how our coaching has transformed the lives of individuals and teams. Hear from clients who have unlocked their potential, achieved their goals, and created lasting change through our coaching programs.